Finding the perfect middle ground of your business and your customers

We believe the intersection of business requirements and the user’s needs is where great products are created.

Strategy Framework

Our product strategy mix acts as a framework for how we look at a problem to develop the right product solution - looking at the perspectives and contexts that impact our clients’ business.

User Perspective

Activities

  • 1-on-1 customer interviews
  • Surveys
  • External research

Deliverables

  • Personas & Customer Journey Mapping

Business Perspective

Activities

  • Deep dive
  • 1-on-1 stakeholder interviews
  • Business process documentation
  • Current analytics
  • Any existing outside research

Deliverables

  • Deliverable: Market goals and position document

Competitive Context

Activities

  • Competitive research

Deliverables

  • Deliverable: Competitive Inspiration

Technology Context

Activities

  • Evaluation of current architecture
  • Tech stack analysis

Deliverables

  • Tech flows, sequence diagrams, Swagger documentation

Strategy Engagement

Here is an example of what a typical 6 week engagement with Intersect might look like:

Week 1

Activities

  • Client deep dive (Full day where your entire team can brief us on the challenge for your new product: who’s the customer, business challenges, business constraints, tech constraints, and together we can start to prioritize features and other important information)
  • Client interviews

Deliverables

  • No deliverables this week

Who's Involved

  • Strategy
  • Design
  • Solutions
  • Product Management

Week 2

Activities

  • Working Week (Research)

Deliverables

  • Product Strategy Presentation (With this we present user personas, product goals, and initial market research)

Who's Involved

  • Strategy
  • Product Managers

Week 3

Activities

  • Additional research (Competitive research)
  • Defining "Product by Objective"
  • App map creation
  • Technical deep dive starts

Deliverables

  • Product by Objective Canvas

Who's Involved

  • UX Design
  • Strategy
  • Product Management

Week 4

Activities

  • Technical deep dive continues
  • UI design starts
  • UX workflows
  • Hero screens
  • Wireframes

Deliverables

  • UX workflows
  • Hero screens
  • Wireframes

Who's Involved

  • Product Managers
  • Solutions
  • UI & UX Design

Week 5

Activities

  • More hero screens
  • More wireframes
  • More workflows

Deliverables

  • Hero screens
  • Wireframes
  • Workflows
  • Tech flows
  • Updated Swagger contract

Who's Involved

  • Product Managers
  • Solutions
  • UI & UX Design

Week 6

Activities

  • Final project handoff

Deliverables

  • Prototype
  • Tech documentation
  • Tech flows
  • Final Swagger contract
  • SOW
  • Final scoping documentation

Who's Involved

  • Product Managers
  • Solutions
  • UI & UX design

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