Before creating the experience, we had to consider logistics and success metrics for both customers while being mindful of the costs to Walmart
To ensure success, we dove deep into understanding our customer segment - this helped us build a fully customized user experience that was simple and fast
We found a 3D Printing company (small business out of London, ON.), mapped out the program logistics, created in-store displays, print materials, and a responsive web experience
After the completion of the pilot, we will provide Walmart with insightful data on the value of program
Implementing a process
It’s an interesting challenge to be disruptive, without being disruptive. While testing the idea that 3D-printing would integrate into Walmart’s business model, we had to be mindful of the impact of a new technology on Walmart’s internal processes, their legal team, their store plans, their customers, and their associates. We had to ensure that our suggestions and solutions were going to maintain Walmart’s high standards of integrity and their practices of always putting the customer first.
Print and Display Experience
Clear, simple and user-focussed packaging and in-store displays were designed to facilitate a clear path from point-of-purchase to online ornament customization. We leveraged Walmart brand colors and lettering to emphasize the familiarity and urgency of the offer and to highlight the value of the promotion.
Once on the customization website, users were given the opportunity to render their ornament in real-time to get a clear understanding of the look and feel of the final product. Automated web workflows provided customers with updates, so they knew when their specialized order would be ready for pick-up.