Clearing the path to purchasing life insurance.
Applying for life insurance can be difficult - not only because it means thinking about the unthinkable, but because the application process is often lengthy and confusing. Juniper’s goal is to revolutionize the industry by reworking the entire process with the end user in mind. They wanted to give customers a simpler way to purchase life insurance, making it easier to get the answers they’re looking for and taking the fear out of buying a policy.
Understand the user.
We recognized that the key to building a successful product was a good user experience - and for that, we had to understand the user. We worked closely with the Juniper team to understand key customers and their pain points and desires, and from this information, we created a series of user personas to lean on.
Tell the user what they need to know, when they need to know it.
We wanted to give the user all the information they needed without overwhelming them, so we incorporated tooltips throughout the interface. This gave us the space to provide clarification or legal requirements when needed, while keeping the language and design of the main user flow as simple and friendly as possible.
Our product discovery, design, prototyping and engineering helped Juniper successfully launch in January 2018. For the first time, users across Canada have an easier and more accessible way to prepare their loved ones in case the worst happens.
We’re continuing to work with Juniper on new avenues of business, including updates to the current Juniper platform to make it even more accessible and user-friendly.
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