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TORONTO, ONTARIO–(Marketwire – April 29, 2008) – Automated Benefits Inc. (Autoben), a wholly owned subsidiary of Automated Benefits Corp. (TSX VENTURE:AUT), is pleased to announce a contractual agreement has been reached with Direct Marketing Centre Inc.(DMC) who will use Autoben’s proprietary software for the administration and adjudication of medical and dental benefits for their group insurance clients.

Autoben will begin a strategic partnership with DMC to assist their growth by paying claims on behalf of their client base. DMC has agreements in place with insurance companies in Canada to provide administration on an outsourced basis and will be utilizing the Autoben system for claims payment. DMC has begun transitioning business on to the Autoben platform and will continue to add business throughout the year from their client base.

“DMC has a proven track record of growth and advancement that I believe will make for a very successful partnership,” says John Jackson, President of Automated Benefits Inc. “In dealing with DMC, we are also increasing the amount of business we’re doing with major insurance companies, allowing us to better penetrate the market.”

DMC administers a variety of services ranging from traditional insurance plans to non-insurance complementary programs, working as a third party administrator (TPA). Formerly a division of Allstate Life Insurance Company of Canada, DMC has more than 12 years experience of providing quality service and support to many of Canada’s leading life insurance companies.

“Autoben is a perfect fit for both our business model and our strategic partners,” states Christopher J. Gilliss, President of DMC. “We will now have the ability to manage our Pay Direct Drug business in-house using Autoben’s software system.

For more information on Automated Benefits, visit www.autoben.com or call 416.359.9339.

About Direct Marketing Centre Inc.

Direct Marketing Centre Inc. (DMC) is a third party administrator and solution provider for various organizations. For the past 12 years, they have been supplying insurance and non-insurance services to clients of major Canadian corporations, credit card issuers, financial institutions, insurers and membership organizations. Included in the services provided by DMC are card and document registry service, warranty registry, personal information protection, price protection and a long list of other product and services enhancements.

About Automated Benefits Corp

Automated Benefits Corp. (www.autoben.com), headquartered in Toronto, Ontario, is a software company dedicated to developing applications for the insurance industry. The corporation currently has two subsidiaries, Automated Benefits Inc. and Symbility Solutions Inc.

Automated Benefits Inc. provides a software solution for the adjudication of health and dental claims. This software adjudicates claims in real time, providing clients with the highest level of flexibility available along with complete disclosure on the plan’s financial performance. Autoben enables their clients to provide an additional level of value-added service in a very cost effective manner.

Symbility Solutions Inc. is in the business of automating insurance claims. Its award-winning mobile claims solutions are designed to increase the speed and accuracy of damage claims processing by allowing claims adjusters, carriers, and restoration contractors to process claims on-site, resulting in increased customer satisfaction levels. Handwritten notes and post-inspection data entry are eliminated. Complete mobility provides the means to access key information on location and instantly settle claims up to three times faster and with greater accuracy, thereby reducing adjusting expenses and lowering indemnity.

All trade names are the property of their respective owners.

Except for historical information contained herein, this news release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially. Automated Benefits Corp. will not update these forward-looking statements to reflect events or circumstances after the date hereof. More detailed information about potential factors that could affect financial results is included in the documents filed from time to time with the Canadian securities regulatory authorities by Automated Benefits Corp.

The TSX Venture Exchange Inc. has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.