Team Bios

James Swayze – CEO

James R. Swayze has over 20 years experience in the insurance industry and has held senior positions in the Canadian, United States and European markets. He is the co-founder and past President of Insource Limited, a consulting firm dedicated to financial services marketing and product development, which was later sold to GE Capital. In 1997, Mr. Swayze held the position of Senior Vice-President, Business Development of GE Employers Reassurance Canada ("GE ERC") where he was a key member of the senior management team and was instrumental in developing the start-up life reinsurance of GE ERC in Canada to what is today a company with assets in excess of $1 billion. In 2000, Mr. Swayze was transferred to the United States parent company of GE ERC where he was appointed Vice-President, Sales & Marketing for North America.